For many people, cleaning has long been a struggle: causing fatigue, boredom, and even back pain. With Sloopy and its intelligent, innovative design, cleaning becomes just another dance, and you’re the main character in your own fairy tale. The film delivers a French romantic mood, reflecting the product’s origins, combined with a modern, cinematic visual style to bring this message to life.

—

Concept and production: Palinoia

Brand: Sloopy by Concept Microfibre

Client: Kerenys Ltd.